The price of cryptocurrency exchange WhiteBITâs token, WhiteBIT Coin WBT, climbed more than 30% in the last 24 hours after the exchange announced a high-profile partnership with Italian football club Juventus.
Under a new three-year deal, WhiteBIT became the âofficial cryptocurrency exchangeâ and âofficial sleeve partnerâ of Juventus, according to a press release.
Starting with the FIFA Club World Cup in 2025, the exchangeâs logo will be featured on the right sleeve of the clubâs Menâs First Team jersey.
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The exchange described the agreement as a strategic collaboration focused on digital innovation and fan engagement. The price of its token surged shortly after the announcement was revealed.
Itâs worth noting that leading stablecoin issuer Tether has recently expanded its stake in Juventus to over 10%.
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